How to Setup Campaign Tracking

This article walks you through how to create campaign tracking URLs

  1. Login to your LIVE Leads platform and select Conversions.
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  2. Within the Campaign Manager tab, select Start New Campaign.
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  3. Enter the campaign name and create a custom campaign (PMC) code.
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  4. Optional: Select a start date. We recommend no end date for email campaigns.
  5. Optional: Enter a campaign cost or conversion page.
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  6. The default campaign URL is your top level domain (TLD).
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  7. Update the campaign URL with your landing page and any other additional tracking parameters. To capture email identities, be sure to add &MyID= with the email personalization token.

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    Here are the elements that make up a Campaign URL:

    Page name /pagename
    Campaign code ?pmc=code
    Other tracking & utm_source=code
    Email variable*


    *Example above uses Mail Chimp’s email variable

  8. Within your email vendor platform, add the campaign URL to email templates.
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  9. Within your ad vendor platform, add the campaign URL to ads.
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Available reporting options include Campaign Summary Report, Identities Report, and Advanced Lead Search. For additional assistance, please contact our Customer Success & Support team.

To enable the Identities feature, click Settings then select the Data Compliance tab and fill out the agreement to opt in.

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