Email Integrations

This article provides mail merge variables and examples of how your Campaign custom tracking code will look based on your specific email vendor.

Below are examples of how your Campaign custom tracking code will look based on your specific email vendor. Campaign Tracking will automatically generate the domain name and add the campaign code. You'll need to add the &MyID= and unique email variable below.

Email Integrations

Active Campaign
Mail Merge Variable: %EMAIL%
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID=%EMAIL%

Adestra
Mail Merge Variable: [*data(‘email’)|html*]
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID=[*data(‘email’)|html*]

AWeber Communications
Mail Merge Variable: {!email}
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID={!email}

Benchmark
Mail Merge Variable: [contact_attribute:email]
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID=[contact_attribute:email]

Campaign Monitor
Mail Merge Variable: [email]
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID=[email]

Campaigner
Mail Merge Variable: [Contact.Email]
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID=[Contact.Email]

Cheetah Mail
Mail Merge Variable: %%email%%
Sample URL: http://www.domain.com/pagename.php?pmc=CampaignCode&MyID=%%email%%

Constant Contact
Mail Merge Variable: $SUBSCRIBER.EMAIL$
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID=$SUBSCRIBER.EMAIL$

Delivra
Mail Merge Variable: %%EmailAddr_%%
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID=%%EmailAddr_%%

Exact Target
Mail Merge Variable: %%emailaddr%%
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID=%%emailaddr%%

GetResponse
Mail Merge Variable: [[email]]
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID=[[email]]

iContact
Mail Merge Variable: [email]
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID=[email]

Infusion Soft
Mail Merge Variable: ~Contact.Email~
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID=~Contact.Email~

Lyris (Aurea)
Mail Merge Variable: %%EMAIL_ADDRESS%%
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID=%%EMAIL_ADDRESS%%

Mail Chimp
Mail Merge Variable: *|EMAIL|*
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID=*|EMAIL|*

Marketo
Based on different editions of Marketo, there are two possible mail merge tags. Please contact our Support team and we would be happy to test with you.

Mail Merge Variable: {{lead.Email}}
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID={{lead.Email}}

OR

Mail Merge Variable: {{lead.Email Address}}
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID={{lead.Email Address}}

My Emma
Mail Merge Variable: [[email]]
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID=[[email]]

Outreach.io
Mail Merge Variable: &MyID= {{email}}
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID= {{email}}

QuickMail.io
Mail Merge Variable: &MyID= {{email}}
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID={{email}}

Salesforce CRM
Mail Merge Variable: {!Contact.Email}
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID={!Contact.Email}

Salesforce for Pardot
Pardot has various personalization tokens based on version. Please verify and test the personalization token in your version before sending campaigns.

Mail Merge Variable: {{Recipient.Email}}
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID={{Recipient.Email}}

or

Mail Merge Variable: %%email%%
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID=%%email%%

Sendblaster
Mail Merge Variable: #e-mail#
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID=#e-mail#

SendGrid
Mail Merge Variable: [%email%]
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID=[%email%]

SubscriberMail
Mail Merge Variable: %sys_email%
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID=%sys_email%

Swift Page
Mail Merge Variable: [[E-mail]]
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID=[[E-mail]]

ToutApp
Mail Merge Variable:  {{work_email}}
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID={{work_email}}

Vertical Response
Mail Merge Variable: {EMAIL_ADDRESS}
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID={EMAIL_ADDRESS}

ZOHO
Mail Merge Variable: ${Contacts.Email}
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID=${Contacts.Email}

ZOHO Campaigns
Mail Merge Variable: $[EMAIL]$
Sample URL: http://www.domain.com/pagename?pmc=CampaignCode&MyID=$[EMAIL]$