How to Build a KickFire Integration for Drift

This article walks you through connecting KickFire to Drift, including creating contact attributes.

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KickFire’s integration allows Drift and KickFire customers to connect conversations with powerful B2B firmographic data to drive conversational account-based marketing across the website. Transform anonymous visitors into B2B account-level data within your contacts; including company name, industry, revenue range, and more.

 

Here are the standard KickFire firmographics that can be used:

• Company Name • Industry - SIC Category
• Company Website • Industry - SIC Code
• Company City • Industry - SIC Group
• Company State/Region • Industry - NAICS Category
• Company Country • Industry - NAICS Code
• Employee Range • Industry - NAICS Group
• Revenue Range  
 
How to Connect KickFire to Drift

Required: KickFire Company API key
Need help creating an API key? Refer to Getting Started with KickFire API.

1. Navigate to App Settings and search for KickFire. Select Connect.

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3. Enter in your KickFire Company API Key and select Submit.

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Creating Contact Attribute for KickFire Fields

1. Select Contacts > Settings > Create new attribute > Select Attribute type: “Text” > Next

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2. Enter the Display Name (case sensitive and exact) and select Save.

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3. Repeat Step 2 for all KickFire Contact Attributes:

• kickfire_company_name • kickfire_employees • kickfire_industry_naics
• kickfire_website • kickfire_revenue • kickfire_naicscode
• kickfire_company_city • kickfire_industry_sic • kickfire_naicsgroup
• kickfire_company_region • kickfire_siccode  
• kickfire_company_country • kickfire_sicgroup  


4. Congratulations! Your KickFire integration is complete. Here is a sample of what you will see with KickFire's integration:

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